Apparently there’s no country for jokes that even vaguely hint at sexual orientation — particularly if your name is Roland Martin. The CNN and TVOne staffer  is under fire from The Gay and Lesbian Alliance Against Defamation (GLAAD) for a couple tweets he sent out about an H&M ad spot during the super bowl (source). In the commercial, David Beckham was rocking a pair of tight H&M boxer briefs. I’ve wiped this commercial from memory since I don’t care to see men in their underwear when I’m watching sports. Anyway, Roland tweeted the following:

“Ain’t no real bruhs going to H&M to buy some damn David Beckham underwear!” (Source)

Followed by:

“If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl.”

Honestly, I see this no different than when women start talking about footballers buns when I’m eating chips and drinking Heineken. There’s a place for everything. There’s nothing hot about male butts and cheese dip. But that’s my opinion. There’s no hate. No malice. Just separation of butt and sports.

Part of the issue here is the increasing accountability of media and celebrity personalities. Once your name reaches a certain level, you need to tread lightly even if it means censoring what many would consider harmless.

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It’s also important to mention that Roland has made comments in the past that brought him some unwanted attention, which no doubt is helping fuel this fire. Whatever the case, I think he may need to go easy on the keys.

What do you think? Did Roland cross the line with these tweets? Does he just need to go to Twitter Anonymous with Chris Brown? Should he just stay away from social media? Also, do you think GLAAD is reaching on this one? At what point does a joke become an awful PR move? And most importantly, should he be fired?

***Admin Note: We should add that Roland has responded to criticism over his comments, you can find his initial response, here, and his final remark, here.***