Beats by Dre ad capitalizes on the NFL’s most polarizing figure- Richard Sherman. The commercial consists of Richard Sherman being attacked in the locker room by a swarm of reporters and a slew of questions. Interrogating Sherman about trash-talking, violence in Compton, and being a “thug”. The beauty of the commercial is the parallel between Beats by Dre headphones and silencing your critics, which Sherman has done. If he wins the Superbowl, don’t expect him to bite his tongue anytime soon.

What do you think about the controversy surrounding Richard Sherman? Is he a just a braggadocios thug or does he deserve to turn up on his haters? Is this a race thing or just an etiquette matter?