The Root Cause of the Problems We Face

We want to make people aware of colorism, prejudice, and false senses of general beauty standards, but if this Pharrell “G I R L” album cover debacle showed me anything, it showed me that colorism is still a problem in the black community from BOTH sides of the spectrum. We exacerbate the problem by projecting a tunnel vision view of blackness onto the entire race. This is why we have an issue with those who “talk white,” date outside their race, or are light-skinned and appear on a black man’s album cover. That sister is repping for black women, period! The black diaspora comes in all shades, shapes, and sizes. It is equally discriminatory to disapprove of a black woman in art for being too light as it is to disapprove of her being too dark. Levels of blackness should not be quantified by skin tone, by anyone.

I do think that a more responsible look at the artist is required before making statements and jumping to conclusions. Pharrell doesn’t have one of those “anti dark-skinned” women track records in the public eye, so to assume that he wouldn’t put a black woman on his cover, or to EXPECT him to do so, is a bit unfair and presumptuous. To WANT him to do so, is perfectly fair. I don’t think that diminishing a lighter black woman in the process was necessary. People just jumped to defend due to the hypersensitive nature of blacks. We are hypersensitive with just cause, but we should also know to police each other without judgement.

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The larger issue at hand is the notion that “dark-skinned black isn’t the good type of black.” This has damaged our community for centuries. You see it more prevalent in media, TV, and movies than ever before. Maybe the problem is that lighter-skinned blacks felt a certain level of comfort knowing that we didn’t receive as much detrimental treatment from the majority. Maybe we should be even more vocal than our darker skinned black family so that we can make a stronger impact. That ugly base of thought that the darker the skin, the less you’re accepted needs to be abolished. The best way to change is to work within and demand change from all levels.

Those in modelling and fashion need to fight so more black men and women representing the entire diaspora of complexions are placed at the forefront. Actors need to fight so that casting black actors in “white roles” isn’t seen as an issue to the majority, as actors should be judged on their skill not their race. Advertisers and marketing professionals need to see the value in promoting a more 21st century representation of American cultures and families (which include all races) in their print and digital campaigns. in order for these changes to occur we have to be united. We should acknowledge our internal colorism and external prejudice, while still fighting to promote our people, regardless of how dark or light we look!

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Do I think black women and blacks in general have a right to feel like Pharrell should’ve had darker women on the cover? Yes they have that right. I just think it’s silly to argue over an artform when a black artist hasn’t been accused of discriminating or neglecting the darker shades of his race before. I didn’t like how it grew into a firestorm when Pharrell got attacked, and we acted in a divisive manner. We should stand as one black community to defend against it, and not let it divide us before we take on larger issues. Colorism is a problem no matter which side of the complexion scale you sit. We need to do better and not ostracize our lighter or darker black family in the hopes of moving forward.

 Streetz